Lexgo: Concorde focuses on smart mobility
Lexgo is a brand that rides the latest trends in mobility, technology and sustainability. Concorde managed the launch of Lexgo in Italy with a storytelling around the concept of freedom of movement that allows you to experience the city in a smart and sustainable way.
The electric mobility market in Italy
The electric kick scooter market is already occupied by important players and, despite the favorable growth prospects, it is experiencing some difficulty in taking off mainly due to a lack of empathy in communicating with the public. Concorde, thanks to its ability to analyze the market, has developed a strategy capable of adapting best to marketing needs.
Concorde is a value-added distributor because it not only enters into agreements with the main tech superstores, but also looks after the brand with ad hoc digital communication strategies.
Concorde is responsible for creating marketing and advertising campaigns for Lexgo based on the encounter between information and pop content, with the aim of encouraging interaction and involvement of the public and stimulating the birth of a community around the brand and products.
Lexgo launch strategy
To launch the Lexgo brand in Italy, a Facebook page, an Instagram profile and a site dedicated to products and the main assistance and sales channels were opened. To support digital communication, an advertising campaign was also developed with maximum coverage on social channels and on Google to promote brand awareness, as well as interest in products. This strategy has proved so engaging that it encourages users who have purchased Lexgo kick scooters to share creative content inspired by the brand’s values with the brand’s social channels.
Concorde has a deep knowledge and experience regarding the distribution channels of electronic products in Italy. Strong ties with the leaders of tech superstores facilitate success in product distribution. For Lexgo, Concorde has activated distribution with Unieuro and Mediaworld – the most important market players in terms of electronic distribution in Italy – Carrefour e Amazon.